Develop and Implement Marketing Strategies:

Create, implement, and monitor comprehensive marketing strategies that align with the company’s objectives.
Define clear marketing goals and KPIs to measure success and adjust strategies as needed.

Brand Strategy Development:

Develop and implement a comprehensive brand strategy that aligns with the company's vision and target audience.
Oversee brand positioning, messaging, and identity across all marketing channels.
Conduct brand audits and competitor analysis to identify opportunities and ensure brand consistency.

Media Planning:

Develop and execute multi-channel media plans that optimize reach, frequency, and impact within budget constraints.
Oversee media buying, negotiation, and placement across various channels (digital, print, broadcast, out-of-home).
Analyze media performance and make data-driven adjustments to optimize campaigns.

Brand Management:

Ensure consistent brand messaging and positioning across all marketing materials and channels.
Oversee the development and management of marketing collateral, ensuring alignment with the company’s brand guidelines.

Market Research & Analysis:

Conduct market research to identify new opportunities, emerging trends, and customer needs.
Analyze competitor activity and identify strengths, weaknesses, opportunities, and threats to improve positioning.

Leadership & Team Management:

Lead, mentor, and develop a high-performing marketing team.
Foster a collaborative environment that encourages creativity and innovation within the team. Delegate tasks effectively and ensure deadlines are met.

Creative and Artwork Team Management:

Oversee the creative and artwork team, ensuring alignment with overall marketing strategies and brand guidelines.
Guide the development of visually compelling and engaging marketing materials across all channels.

Budget Management:

Develop and manage the marketing budget, ensuring effective allocation of resources to achieve maximum ROI.
Track expenditures and optimize campaigns to remain within budget constraints.

Digital Marketing & Social Media:

Oversee digital marketing initiatives, including SEO/SEM, content marketing, social media, email campaigns, and paid advertising.
Monitor analytics and optimize digital channels for better performance and audience engagement.

Customer Relation Management:

Drive strategies to acquire new customers and retain existing ones through targeted marketing efforts.
Develop loyalty programs, promotions, and campaigns aimed at increasing customer lifetime value.

New Product Development:

Collaborate with the product development team to conduct market research and identify opportunities for new products.
Develop marketing strategies for new product launches, ensuring successful introduction to the market.

Visual Merchandising:

Develop and implement visual merchandising strategies for retail stores and showrooms, creating an engaging and immersive brand experience.
Oversee the design and execution of in-store displays, promotions, and branding elements.

Partnership Network Management:

Identify and establish strategic partnerships with complementary businesses to expand market reach and enhance brand visibility.
Develop and manage relationships with key partners, ensuring mutually beneficial collaborations.

Collaboration with Other Departments:

Work closely with Sales, Brands and Operations teams to align marketing efforts with sales goals and product launches.
Coordinate with external agencies and vendors to execute campaigns and promotional efforts.

Reporting & Analytics:

Provide regular reports to senior management on the performance of marketing initiatives and campaigns.
Use data to inform decisions and improve overall marketing effectiveness.